urbanity-communications

Urbanity Communications

Urbanity is a boutique brand marketing consulting firm based out of Atlanta, Georgia And Chicago, Illinois serving clients throughout the United States. Based out of cultural epicenters of America where trends are created by an ever-growing popular music and media culture, sports are synonymous with breathing; urban living influences the masses and consumers are wired and savvy. We specialize in Brand Development & Positioning, Brand Marketing, Digital Strategy, Advertising, Strategic Planning, Media Relations And Crisis Communications. In today’s evolving marketplace, what appeals to your target one day may be obsolete the next. What’s hot, influential and relevant one quarter may be passé the next. It’s essential for businesses to partner with a brand marketing firm that keeps their brands a step ahead of the competition by aligning them with industry trends, their identified sales moment and their consumers’ conversations.

Brands are no longer just competing against other brands in their industry for market share; they are competing against everything in existence for consumer mindshare. We lead our partners into the future by helping them uncover new possibilities to grow market share and make their brands a part of their consumers’ dialogue off and online. We help them create events and digital and traditional content driving connections that favorably position their brands to engage their consumers in meaningful and relevant ways.

Urbanity provides solutions to companies and individuals with outsourced brand marketing, digital, advertising and promotional needs. With a strong understanding of the traditional, digital and social marketing environment across devices and channels in a rapidly evolving marketplace; Urbanity guides businesses in developing new ways to bring value to their brands, garner larger market share and engage their consumers. With our expertise, resources and relationships, we provide a roadmap for our clients that promote strong brand positions and integrated, digital and traditional marketing strategies through a balanced mix of market research, strategy, creative design, and go-to-market-tactics.

We lead our partners in becoming more visible and favorable, an audience’s expectations have become more sophisticated and consumers are more informed and discerning. At Urbanity, our business is brand marketing our client’s business.

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Our Services

We're A Full-Scale Brand Marketing Agency With A Passion For Strategy, Clean Design And Creative Story Telling With Consistent On-Brand Messaging.

Brand Development and Positioning/Repositioning

Marketing begins with the brand. Marketing and advertising efforts are only as trustworthy as the brand it represents. The most effective branding programs provide a ubiquitous, single-minded focus on all internal and external communications for the brand. An identifiable synergy among the product or service’s market position, business culture, image and marketing and advertising messaging are essential.

  • Brand Identity Creation (logo, website and social media design)
  • Strategic Planning (brand building and positioning tactics)
  • Build and Manage Strategic Relationships

Brand Marketing

We are our clients’ partners as they build and grow in the marketplace. We create, employ and amplify brand building strategies with marketing tactics that strengthen brand equity and promote brand awareness utilizing whatever traditional and digital platforms identified to most effectively do the job. No matter what industry our clients are in, we listen and research to determine the most efficient mix of integrated marketing components to tell their unique story. Our strategic partnerships in the entertainment, sports and urban arenas allow us to create partnerships that place our clients’ products in the hands of tastemakers and influencers from every genre.

  • Identify Target Markets, Segments & Niches
  • Create Marketing Plans
  • Implement Special Events, Promotional Executions & Product/Service Launches
  • Identify Corporate Sponsorship Partners
  • Create & Implement Community Awareness Campaigns
  • Create Content That Creates Market Buzz

Digital Strategy

In the Digital Age, it’s imperative to provide competitive digital and social media strategies to help clients not only compete, but differentiate themselves and engage their ideal clientele across the Internet. Combining creativity, a recognizable brand voice and a strong digital approach, we ensure our clients receive cutting-edge web solutions with seamless integrations. We work with a pool of highly skilled web developers, digital marketing experts, social media gurus, writers, multi-media managers and technical experts, to offer innovative, but customized digital solutions to each client.

  • Web Design And Ecommerce
  • Search Engine Optimization
  • Social Media Marketing
  • Paid Search Marketing (PPC)
  • Content Marketing
  • Reputation Management

Strategic Planning

Strategic Planning is the lifeblood of brand differentiation.  It is the working vision that embodies a brand’s mission in ways that allows our clients to clarify what their company will and won’t do; execute that strategy in the brand’s culture, through the brand’s voice and tell as many people as possible.

Media Relations & Crisis Communications

A strong media relations plan is important to generating the right kind of publicity for your brand. No matter the size of your organization, the relationships you cultivate with media representatives are among the most valuable for promoting public awareness and increasing your brand’s return on investment (ROI).

An important part of brand marketing is an organization’s ability to protect the brand it works diligently to build. Having a strong crisis communications plan ensures the brand is prepared in case a significant event that prompts public, often sustained, news coverage and public scrutiny and has the potential to damage the institution’s reputation, image or financial stability occurs.

Advertising

An important part of marketing is an organization’s ability to invite as many potential clients to experience the product or service in ways that speak to them in authentic and creative messages that leave the potential consumer, client or patient compelled to act.

  • Television Advertising
  • Radio Advertising
  • Print Advertising
  • Out-Of-Home Advertising
  • Digital Advertising
  • Social Media Advertising

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What We Do

We Teach And Direct Clients To Clearly Identify And Communicate What Makes Their Brand Different From Everyone Else Offering Similar Products Or Services. With Strong Points of Differentiation And Identity Built Around Your Brand, The Stronger Your Ideal Clients, Patients or Consumers Will Resonate With The Value You Provide. Leading Them To Trust And Connect With Your Brand In Ways That Result In Them Believing What You Want Them To Believe About The Benefits Of Doing Business With Or Buying Products From You.

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We help our clients identify, research, understand and commit to staying abreast of what their target market or ideal client cares about, needs or wants.

We guide them in offering their market a brand promise that delivers on their desires; while, distinctly separating the brand from other brands offering the same or similar products or services.

We assist clients in creating and providing clear, creative and consistent communication messages across all their digital, social and traditional marketing, advertising and promotional communication channels.

CLIENTS & FORMER CLIENTS

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team

Meet The Tribe

At Urbanity We Believe In A Diverse Range Of Talent To Contribute Innovative Thinking, Creative Vision and Flawless Execution For Our Clients.

Courtney R. Rhodes
Courtney R. Rhodes

Courtney R. Rhodes

Managing Partner

Courtney earned a Bachelor of Arts Degree in Mass Communications from Morgan State University and a Master Of Arts Degree In Communications Design from The University Of Baltimore. After a burgeoning six-year stint In Media Sales with Clear Channel Communications, promotions managing multi-million dollar radio stations and their digital assets, and a niche developing strong brand marketing skills; she launched Urbanity Communications. Her expertise expands across all sectors of media and includes management experience in radio, digital, events, and out-of-home-displays for Clear Channel; television, print and digital sales for CBS and print with Girls’ Life And Uptown Magazines.

Nicole Mitchell
Nicole Mitchell

Nicole Mitchell

Creative Director

After completing a Bachelor of Science degree in Marketing from North Carolina A&T State University in 2004, Nicole acquired career expertise in both graphic designing and Brand marketing. She channels her creative energy towards creating branding identities and marketing materials inspired by music, art, culture and the world of fashion. Building her career around being a sought-after Graphic Designer and serving as Marketing Manager for various lifestyle event venues, restaurants, and bars in Atlanta, Georgia she’s culminated the perfect balance of creativity, vision, and Design Skills to create great branding materials and execute branded events.

Amanda Hall Massey
Amanda Hall Massey

Amanda Hall Massey

Social media Director

Amanda holds a Bachelors of Science in Psychology from Georgia College & State University, a Graduate Certification in Internet Marketing from Full Sail University and has completed various other search engine optimization and digital marketing training. Amanda has been working in the digital and social media marketing space for over five years and is committed to continuing her experience and knowledge base by continual investment in new certifications and digital technology.

Amber Sumrall
Amber Sumrall

Amber Sumrall

Marketing Coordinator

After receiving a Bachelor of Science degree in Business Administration with an emphasis in Fashion Merchandising from The University of Southern Mississippi in 2010; Amber obtained a Master of Science degree in Public Relations in 2013. She was awarded the Ralph Pruett Scholarship as Top Master Student of her graduating class. Upon graduation, Amber accepted the role as Digital Media and Public Relations Assistant with the Hattiesburg Convention Commission. In 2016, she left her hometown of Sumrall, MS (again!), and relocated to Atlanta, GA to pursue her career in Public Relations.

Brigethia A. Guins-Jamison
Brigethia A. Guins-Jamison

Brigethia A. Guins-Jamison

Public Relations Coordinator

Brigethia Guins-Jamison is a public relations and branding professional with an emphasis in fashion, consumer, lifestyle, and entertainment. Brigethia received her Master’s degree in public relations from the Newhouse School at Syracuse University and her Bachelor’s degree in mass communications from Medaille College. Her background is in marketing, social media, event planning, digital performance marketing, customer service and public relations.

Courtney R. Rhodes

Courtney R. Rhodes

Managing Partner

Courtney earned a Bachelor of Arts Degree in Mass Communications from Morgan State University and a Master Of Arts Degree In Communications Design from The University Of Baltimore. After a burgeoning six-year stint In Media Sales with Clear Channel Communications, promotions managing multi-million dollar radio stations and their digital assets, and a niche developing strong brand marketing skills; she launched Urbanity Communications. Her expertise expands across all sectors of media and includes management experience in radio, digital, events, and out-of-home-displays for Clear Channel; television, print and digital sales for CBS and print with Girls’ Life And Uptown Magazines.

Nicole Mitchell

Nicole Mitchell

Creative Director

After completing a Bachelor of Science degree in Marketing from North Carolina A&T State University in 2004, Nicole acquired career expertise in both graphic designing and Brand marketing. She channels her creative energy towards creating branding identities and marketing materials inspired by music, art, culture and the world of fashion. Building her career around being a sought-after Graphic Designer and serving as Marketing Manager for various lifestyle event venues, restaurants, and bars in Atlanta, Georgia she’s culminated the perfect balance of creativity, vision, and Design Skills to create great branding materials and execute branded events.

Amanda Hall Massey

Amanda Hall Massey

Social media Director

Amanda holds a Bachelors of Science in Psychology from Georgia College & State University, a Graduate Certification in Internet Marketing from Full Sail University and has completed various other search engine optimization and digital marketing training. Amanda has been working in the digital and social media marketing space for over five years and is committed to continuing her experience and knowledge base by continual investment in new certifications and digital technology.

Amber Sumrall

Amber Sumrall

Marketing Coordinator

After receiving a Bachelor of Science degree in Business Administration with an emphasis in Fashion Merchandising from The University of Southern Mississippi in 2010; Amber obtained a Master of Science degree in Public Relations in 2013. She was awarded the Ralph Pruett Scholarship as Top Master Student of her graduating class. Upon graduation, Amber accepted the role as Digital Media and Public Relations Assistant with the Hattiesburg Convention Commission. In 2016, she left her hometown of Sumrall, MS (again!), and relocated to Atlanta, GA to pursue her career in Public Relations.

Brigethia A. Guins-Jamison

Brigethia A. Guins-Jamison

Public Relations Coordinator

Brigethia Guins-Jamison is a public relations and branding professional with an emphasis in fashion, consumer, lifestyle, and entertainment. Brigethia received her Master’s degree in public relations from the Newhouse School at Syracuse University and her Bachelor’s degree in mass communications from Medaille College. Her background is in marketing, social media, event planning, digital performance marketing, customer service and public relations.

work

Branded Events

We believe our work speaks for itself, browse some of our branded event projects below.

Wade Ford: Summer Concert Series

Dream Big Conference

Wade Ford’s Grand Re-Opening

Anthony Liggins Gallery 88 Opening

Westside Cultural Arts Center

Twelve Studio Celebration

Buckhead Bottle Bar Relauch

contact

Contact Us

Media contacts and general inquiries may contact Urbanity Communications by completing the form below or by emailing us at crr@urbanitycommunications.com.  We look forward to hearing from you!

 

Courtney Rhodes Electronic Press Kit

 

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